Bingo Networks
There are a number of sites that will have the same promotions, similar graphics, the same bingo rooms and the same CMs. This occurs because they are part of a bingo "network". In simple terms, this means a number of different sites (or "front ends") are playing with the same numbers for the same jackpot (i.e., the same back end). Multiple sites act as doorways to a single game, leading to larger pools of players in chat rooms and more sizable pots to win, in an arrangement known as White Label Gaming. While the bingo software is the same, the brand owners are responsible for the look and feel of the site, together with any promotions they wish to offer. This is an important feature of online bingo in that it is critical that any site have enough players to have a decent sized game. Hence, the bingo network "shares" players. Some operators choose not to pool their players together and because they segregate their players, they operate on a stand-alone network, which again can be via "white label" (Brigend Limited is the most commonly used stand-alone white label software) or can be done through the use of proprietary software.
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