Notable Ad Campaigns
- B.B. King has had diabetes for 10+ years. He was in an ad campaign for OneTouch Ultra, describing how blue he feels from diabetes. There was also a commercial with him and Matthew Cooper, a young musician from Boulder, Colorado who has had Type 1 Diabetes since age one and also plays blues music. The campaign promoted the use of alternative site testing.
- Patti Labelle has had diabetes for 12+ years. She was in an ad campaign for OneTouch Ultra2, describing how she collapsed on stage and discovered she had diabetes. Labelle re-recorded her 1980s hit "New Attitude" for one of the commercials.
- OneTouch has in the past been the main shirt sponsor of Inverness Caledonian Thistle, highlighting LifeScan's presence as a major employer in the city.
Read more about this topic: OneTouch Ultra
Famous quotes containing the words notable ad, notable and/or campaigns:
“Every notable advance in technique or organization has to be paid for, and in most cases the debit is more or less equivalent to the credit. Except of course when it’s more than equivalent, as it has been with universal education, for example, or wireless, or these damned aeroplanes. In which case, of course, your progress is a step backwards and downwards.”
—Aldous Huxley (1894–1963)
“a notable prince that was called King John;
And he ruled England with main and with might,
For he did great wrong, and maintained little right.”
—Unknown. King John and the Abbot of Canterbury (l. 2–4)
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)