Omnicom Group

Omnicom Group

Omnicom Group Inc. (NYSE: OMC) is an American global advertising, marketing and corporate communications holding company, headquartered in New York City, USA. It is the world's top corporate media services conglomerate and one of the "Big Four" agency companies (alongside WPP, Interpublic and Publicis). The company oversees an international network of more than 1,500 agencies and provides services for over 5,000 clients in more than 100 countries worldwide.

As a strategic holding company, Omnicom manages a portfolio of global market leaders; Omnicom's agencies provide marketing and communications services in the disciplines of advertising, customer relationship management (CRM), strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations (PR) and other specialty communications. Omnicom’s agency networks include BBDO, DDB Worldwide, TBWA Worldwide, Diversified Agency Services (DAS) and Omnicom Media Group (OMG). Its public relations, CRM and specialty communications agencies are managed by its DAS network and include the CRM businesses of Javelin, Proximity Worldwide, Rapp and Targetbase; the PR agency businesses Brodeur Worldwide, Fleishman-Hillard, G+ Europe, Ketchum Inc., Pleon and Porter Novelli and retail/promotional businesses such as Alcone Marketing Group. Omnicom Media Group includes OMD Worldwide, PHD Worldwide and Resolution Media. Omnicom was formed in 1986 from the merger between advertising agency networks DDB, Needham Harper Steers and BBDO.