Omni (magazine) - History

History

OMNI was launched by Kathy Keeton, long-time companion and later wife of Penthouse magazine publisher Bob Guccione, who described the magazine in its first issue as "an original if not controversial mixture of science fact, fiction, fantasy and the paranormal". Before launch it was referred to as Nova, but the name was changed before the first issue to avoid a conflict with the PBS science show of the same name, NOVA.

The magazine was initially edited by Frank Kendig, who left several months after the magazine's launch. Ben Bova, who was hired as Fiction Editor, was promoted to Editor, leaving the magazine in 1981. After Kendig and Bova, Editors of OMNI included Richard Teresi, Gurney Williams III, Patrice Adcroft, Keith Ferrell, and Pamela Weintraub (editor of OMNI as one of the first major standalone webzines from 1996-1998). Kathleen Stein managed the magazine's prestigious Q&A interviews with the top scientists of the 20th century through 1998. Ellen Datlow was Associate fiction editor of OMNI under Robert Sheckley for one and a half years, and took over as Fiction Editor in 1981 until the magazine folded in 1998. The very first edition had an exclusive interview with renowned physicist, Freeman Dyson, the second edition with American writer and futurist, Alvin Toffler.

In its early run, OMNI published a number of stories that have become genre classics, such as Orson Scott Card's "Unaccompanied Sonata", William Gibson's "Burning Chrome" and "Johnny Mnemonic", Harlan Ellison's novella "Mefisto in Onyx", and George R. R. Martin's "Sandkings". The magazine also published original science fiction and fantasy by William S. Burroughs, Joyce Carol Oates, Jonathan Carroll, T. Coraghessan Boyle, and other mainstream writers. The magazine excerpted Stephen King's novel Firestarter, and featured a short story, "The End of the Whole Mess". OMNI also brought the works of numerous painters to the attention of a large audience, such as H. R. Giger, De Es Schwertberger and Rallé. In the early 1980s, popular fiction stories from OMNI were reprinted in "The Best of OMNI Science Fiction" series and featured art by space artists like Robert McCall.

OMNI entered the market at the start of a wave of new science magazines aimed at educated but otherwise "non-professional" readers. Science Digest and Science News already served the high-school market, and Scientific American and New Scientist the professional, while OMNI was arguably the first aimed at "armchair scientists" who were nevertheless well informed about technical issues. The next year, however, Time introduced Discover while the AAAS introduced Science '80. Advertising dollars were spread among the different magazines, and those without deep pockets soon folded in the early 1980s, notably Science Digest, while Science '80 merged with Discover. OMNI appeared to weather this storm better than most, likely due to its wider selection of contents.

International editions of OMNI magazine were published in at least five markets. The content in the British editions closely followed the North American editions, but with a different numbering sequence and British advertising. At least one British edition was entirely unique and was shipped under the banner of "Omni UK". The Italian edition was edited by Albert Peruzzo and ran for 20 issues from 1981 to 1983. The Japanese edition ran from at least 1982 to 1989. German and Spanish editions were also published.