Operations
Omaha Steaks are shipped directly to customers packed in insulated coolers chilled with ice. The company also operates retail stores, which carry the same products as offered through mail order. The company uses a variety of marketing techniques, including mail order, telesales, telemarketing, retail sales and Internet-based sales. Besides its retail stores, food-service operation, catalogs and direct mail, Omaha Steaks also includes business-to-business gifts and incentives, special markets and a website. Bruce Simon is President and Chief Operating Officer of Omaha Steaks. Todd Simon, responsible for the development and implementation of the company’s marketing programs and employee training initiatives, serves as senior vice president.
Omaha Steaks is the 25th largest employer in the city of Omaha. The company hires 2,500 seasonal employees, which more than double the company's permanent work force of about 1,800. Omaha Steaks is the largest small parcel direct shipper of gourmet foods in the US. Its 400-item product line generates revenue of about $450 million in annual sales – a total of about 4 million packages a year.
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