Sponsors
On 7 August 2009, Lyon announced that it would sign a ten-year deal with the German sportswear brand Adidas, effective at the start of the 2010–11 season with Lyon earning €5 million a year annually from the deal, plus possible royalty fees based on product sales.
Following the 2008–09 season, Lyon's long-term sponsorship agreement with the French multinational corporation Accor and Renault Trucks ended. On 22 July 2009, the Paris-based online bookmaker BetClic reached an agreement with Lyon to advertise on the club's kits. However, due to French law prohibiting online gambling, Lyon could not wear its kits displaying the BetClic logo. On 12 August 2009, just before the opening league match against Le Mans, the club was relieved of its BetClic-sponsored shirts by the Ligue de Football Professionnel, who warned the club that it risked forfeiting points if they wore them. Lyon complied and, since the Le Mans match, has worn sponsor-less shirts while playing on French soil. Lyon is free to wear its BetClic sponsored shirts outside of France: on 25 August 2009 the club unveiled the shirts in Belgium while taking on Anderlecht in the UEFA Champions League. On 15 January 2010, Lyon secured a sponsorship agreement with Japanese video game company Sony Computer Entertainment to display the company's PlayStation logo on their shirts. The deal lasts until the end of the 2009–10 season. In 2010, the French ban on online gambling advertising was lifted, and Lyon began wearing its Betclic-sponsored shirts on French soil.
Minor sponsors of the club include LG, APICIL, and MDA Électroménager. During Coupe de France matches, the club wear kits sponsored by SFR, Caisse d'Épargne, and Pitch as they are main sponsors of the French Football Federation. During Coupe de la Ligue matches, Lyon wear shirts with the Speedy Triangle logo on the front as they are main sponsors of the LFP.
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