Release
The film was released on November 18, 1988, the same day as The Land Before Time, a production of Disney expatriate Don Bluth.
As of 2008, Oliver & Company made a total domestic gross of $74 million at the U.S. box office, $53.2 million of which came from its original run. Its success prompted Disney's senior vice-president of animation, Peter Schneider, to announce the company's plans to release animated features annually. Since 1988, Disney Feature Animation has released at least one film a year, except for 1993 and 2006.
During its release, McDonald's sold Christmas musical ornaments containing the film's two main characters, Oliver and Dodger, the start of a multi-year agreement of joint promotions with licensed products.
In the United Kingdom, Oliver & Company was not distributed by Buena Vista International, but by Warner Bros. Buena Vista International did however release the film on home video.
Despite its financial success at the box office, Oliver & Company was not released on video until after its re-release in 1996. It was later released on DVD in 2002. A 20th Anniversary Edition was released on February 3, 2009.
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Famous quotes containing the word release:
“If I were to be taken hostage, I would not plead for release nor would I want my government to be blackmailed. I think certain government officials, industrialists and celebrated persons should make it clear they are prepared to be sacrificed if taken hostage. If that were done, what gain would there be for terrorists in taking hostages?”
—Margaret Mead (1901–1978)
“The shallow consider liberty a release from all law, from every constraint. The wise man sees in it, on the contrary, the potent Law of Laws.”
—Walt Whitman (1819–1892)
“The steel decks rock with the lightning shock, and shake with the
great recoil,
And the sea grows red with the blood of the dead and reaches for his spoil—
But not till the foe has gone below or turns his prow and runs,
Shall the voice of peace bring sweet release to the men behind the
guns!”
—John Jerome Rooney (1866–1934)