Release
The film was released on November 18, 1988, the same day as The Land Before Time, a production of Disney expatriate Don Bluth.
As of 2008, Oliver & Company made a total domestic gross of $74 million at the U.S. box office, $53.2 million of which came from its original run. Its success prompted Disney's senior vice-president of animation, Peter Schneider, to announce the company's plans to release animated features annually. Since 1988, Disney Feature Animation has released at least one film a year, except for 1993 and 2006.
During its release, McDonald's sold Christmas musical ornaments containing the film's two main characters, Oliver and Dodger, the start of a multi-year agreement of joint promotions with licensed products.
In the United Kingdom, Oliver & Company was not distributed by Buena Vista International, but by Warner Bros. Buena Vista International did however release the film on home video.
Despite its financial success at the box office, Oliver & Company was not released on video until after its re-release in 1996. It was later released on DVD in 2002. A 20th Anniversary Edition was released on February 3, 2009.
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—D.H. (David Herbert)