Oldsmobile Silhouette - Background

Background

General Motors first attempt at producing a minivan to compete with the Dodge Caravan and Plymouth Voyager, the rear wheel drive, truck-based Chevrolet Astro and its twin, the GMC Safari failed to make a noticeable dent in Chrysler's near monopoly of the minivan market in the 1980s, so this second attempt was made. The Oldsmobile Silhouette and its sibling models, while more successful than the Astro/Safari duo in terms of market share, had significant perceived flaws, primarily centered around its unconventional styling that ultimately limited its appeal and sales.

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