Older (album) - Reception

Reception

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Older was a huge commercial success, specially in the European markets. In the UK the album was largely anticipated, and debuted at No.1 with an impressive 281,000 copies, becoming one of the biggest debuts ever in British history (it currently ranks as the 23rd fastest-selling album in the UK). It is also Virgin's fastest-selling album of all time. It became Michael's biggest-selling album in his homeland, achieving over 1.8 million copies sold, and receiving a 6xPlatinum certification by the BPI on 5 December 1997. In the UK, it spent a total of 147 weeks inside the Top 200, 99 of them on the Top 75, and 35 of them on the Top 10 (including 23 consecutive weeks). The steady sales of the album were the result of good promotion market and the release of six hit singles throughout a 2-year period. All of these singles (except for the one for the title track) were released and promoted as EP's, in two available formats, most of them containing previously unreleased material (including live tracks, alternate versions and, in the case for the "Spinning the Wheel E.P", two new studio recordings of brand-new George Michael compositions). Most of these singles were promoted with live performances at Top of the Pops and also music videos were recorded for the four first singles. All of this helped to push the album sales from one week to another, with the album usually returning to the Top 10 in the British charts. For example, when "Star People '97" was released in mid-1997, Older achieved a 21-14-10-7 progression on the charts. Very much the same happened when "You Have Been Loved" was issued as the sixth single (fourteen months after the original release of the album), and Older showed a 24-14-7 move on the UK charts. In all, Older currently sits as the 97th best selling album of all time in the United Kingdom.

In the United States, the album was received with lukewarm success. There (and in Canada), the album release was particularly notable as it was the first album released by the now-defunct DreamWorks Records. It was preceded nicely, with "Jesus to a Child" and "Fastlove" reaching the Top 10 of the Billboard Hot 100, but debut sales for the album were very disappointing – the album only reached No.6 in the Billboard 200, it slipped down the charts very quickly, and in all it just sold over one million copies.

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