Products
Old Spice's buoy-shaped bottle cologne has been its staple product, available in its original scent as well as newer Pure Sport. In 2006, Old Spice introduced an all-new fragrance, OS Signature, which won the magazine FHM 's 2006 Grooming Award for Best Sporty Fragrance. Old Spice Red Zone products include a "Scratch-and-sniff" version of the Signature fragrance.
Old Spice, as of 2010, has three main lines of grooming products and each line features a variety of products and scents. "High Endurance" is promoted as a basic grooming line, and includes antiperspirant, deodorant, body wash, shower gel, and hair and body wash. "Classic" is aimed at people who prefer the original scents of Old Spice including deodorant sticks, body wash, and shaving products. "Red Zone" is aimed as a higher-end line, including antiperspirant, deodorant, body wash, and body sprays. It is claimed to have a time-released scent system.
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