History
See also: History of Louisville, KentuckyOld Louisville is not actually the oldest part of Louisville. In fact, large-scale development south of Broadway did not begin until the 1870s, nearly a century after what is now Downtown Louisville was first settled. The area was initially part of three different military land grants issued in 1773, and throughout the early and mid-19th century the land passed through the hands of several speculators, meanwhile much of it was used as farmland. Some of the land south of Broadway was still in its natural state during this time, such as the 50-acre (200,000 m2) tract between Broadway and Breckenridge, known as Jacob's Woods, a popular picnic ground as late as 1845. A major attraction was Oakland Race Track, near today's Seventh and Ormsby, built in 1839 and an early forerunner to Churchill Downs.
Country estates had been built in the area as early as the 1830s, and some of Louisville's great early mansions, predominantly in the Italianate style, were built along Broadway, very near Old Louisville, before the Civil War. Development from 1850 to 1870 occurred between Broadway and Kentucky, the northern extreme of what came to be called Old Louisville. North-south city streets were extended throughout the area in the 1850s, and a mulecar line was extended down Fourth to Oak in 1865.
The land south of Broadway that became Old Louisville was annexed by the city in 1868, as a part of larger expansion efforts. This annexation moved the southern boundary of the city as far south as the city's House of Refuge, an area which is now the University of Louisville campus and the southern border of Old Louisville. A year later, architect Gideon Shryock called the area "a growing and beautiful suburban locality". By 1876 about a quarter of the area was occupied.
Development continued as lots were sold southward to present day Oak Street, about a third of the way between Broadway and the House of Refuge. The principal road through the suburb at this time was Central Plank Road, which became Third Street. The emerging area was called the Southern Extension by this time. Growth south of Oak was very slow until the Southern Exposition was held annually in the area from 1883 to 1887.
At the urging of Courier-Journal owner Henry Watterson, the city held the Southern Exposition, which in the words of Watterson, was meant to "advance the material welfare of the producing classes of the South and West." It was held on 45 acres (180,000 m2) at the heart of Old Louisville, where St. James Court and Central Park (originally Dupont Square) would eventually be located, and included a 600 by 900-foot (270 m) enclosed exhibition building. The Exposition was opened by President Chester Arthur and attracted nearly one million visitors in its first year. The exhibition featured the first public display of Thomas Edison's light bulb, as well as what was billed as the largest artificial lighting display in history with 4,600 lamps, in a time when electric lighting was considered a novelty.
During the 1880s, after the exposition ended, the area between Oak and Hill Streets rapidly developed and became one of the city's most fashionable neighborhoods. According to historian Young E. Allison, 260 homes valued at a total of $1.6 million were constructed in Old Louisville from 1883 to 1886. The dominant styles by this time were Queen Anne and Richardsonian Romanesque. An example of the latter, which was known for its turrets, towers and bay windows, was the Conrad house at St. James Court.
These styles became less prevalent in the 1890s as the remaining southern portions of Old Louisville, between Ormsby and the House of refuge, were filled in, predominantly with buildings in the Chateauesque and Renaissance Revival styles. This included one of Old Louisville's most famous sections, St. James Court, developed starting in 1890 and envisioned as a haven for the upper class, and was completely occupied by 1905. Described as "the epitome of Victorian eclecticism", the area included houses in such styles as Venetian, Colonial, Gothic and others.
From 1890 to 1905 the area was home to the Amphitheatre Auditorium, which claimed the second largest stage in the United States and showcased many of the day's best actors. The structure, located at the corner of 4th and Hill Streets, was razed after its owner, William Norton, Jr., died. Another form of entertainment in the area was baseball, with the game first being played by 1860 and an early ballpark at Fourth and Ormsby emerging after the Civil War. By 1875, a new park had been built near St. James Court.
Old Louisville is also home to the Ferguson Mansion, built by Edwin Hite Ferguson. Ferguson commissioned the Louisville architectural firm of Cobb and Dodd—the same firm responsible for designing the Seelbach Hotel and the new capitol building in Frankfort—to design his home in 1901. Construction of the mansion took four years (1901–1905) and cost $100,000, which was approximately ten times the cost of the neighboring Victorian homes. At the time, the mansion was the most expensive home in Louisville. In the 1920s, the Fergusons sold the home to the Pearson family, and it served as the Pearson Funeral Home until the mid-1970s. The house also provided the headquarters for John Y. Brown, Jr.'s successful 1979 gubernatorial campaign. In 1986, the mansion became the headquarters of The Filson Historical Society.
In its peak in the late 19th century, Old Louisville was the center of Louisville's social life, with nearly all persons listed in the Society Directory of Louisville having Old Louisville addresses. The directory even listed the reception days and hours of Old Louisville's leading ladies, which varied by street, such as Tuesdays on Fourth Street or Thursdays on Second.
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