Old English Sheepdog - Dulux Dog

Dulux Dog

The Old English Sheepdog is the brand mascot for Dulux paint. The dog was first introduced in Australian advertising campaigns in the 1960s. Since then they have been a constant and highly popular feature of Dulux television and print advertisements in both Australia and the UK, and people in those markets refer colloquially to the breed as a "Dulux dog".

Over the years, different dogs have appeared in the advertisements, all very similar in appearance, as most of them have been selected from a closely related line of pedigree dogs. The first Dulux dog was Shepton Dash, who held the role for eight years. His successor, Fernville Lord Digby, was the most famous Dulux dog and also made his owner, Cynthia Harrison, famous. When filming commercials, Digby was treated like a star and was driven to the studio by a chauffeur. Barbara Woodhouse was employed to train Digby and his three stunt doubles, who were used whenever specific tricks or actions needed to be filmed.

Apart from Dash, all the Dulux dogs have been breed champions. Five of them have won 'Best of Show' prizes. The most recent Dulux Dog, Don, is Crufts Qualified.

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