Old Crow in Popular Culture
Old Crow is said to be the favorite bourbon of American writers Mark Twain and Hunter S. Thompson. Twain reportedly visited the distillery in the 1880s, and Old Crow advertised this heavily; John C. Gerber sees in this commercial exploitation a sign of Twain's continuing popularity. As for Thompson, the frequent occurrences of the drink in his writing, semi-autobiographical as well as fictional have led to similar associations. The manufacturer actively pursued such publicity: in 1955, they took out an ad in College English, the journal of the National Council of Teachers of English, offering $250 for every literary reference to their product.
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