Later Years
Okeh releases grew infrequent after 1932, although the label continued into 1935. Columbia again revived it in 1940 after they lost the rights to the Vocalion name (by dropping the Brunswick label) and pressed it until 1946. It was revived once again in 1951 and used sporadically through to the 1990s. In 1953, Okeh's pop music acts were transferred to the newly formed Epic Records making Okeh an exclusive rhythm and blues label. In 1963, Carl Davis became Okeh's A&R manager and boosted Okeh's fortunes for a couple of years. Epic Records took over management of Okeh in 1965. Among the artists during Okeh's "pop" phase of the 50s and 60s were Johnnie Ray, Little Joe & The Thrillers.
With soul music coming to the forefront in the 60s, Okeh signed Major Lance, who gave the label two big successes with "The Monkey Time" and "Um, Um, Um, Um, Um, Um". Fifties rocker Larry Williams found a musical home for a period of time in the 60s, recording and producing funky soul with band that included Johnny "Guitar" Watson. He was paired with Little Richard who had been lured back into secular music. He produced two Little Richard albums for Okeh Records in 1966 and 1967, which returned Little Richard to the Billboard album chart for the first time in ten years and spawned the hit single Poor Dog. He also acted as the music director for the Little Richard's live performances at the Okeh Club in Los Angeles. Bookings for Little Richard during this period skyrocketed. Williams also recorded and released material of his own and with Watson, with some moderate chart success. This period may have garnered few hits but produced some of Williams' best and most original work.
Much of the success of Okeh in the 1960s was dependent on producer Carl Davis and songwriter Curtis Mayfield. After they left the label (due to disputes with Epic/Okeh head Len Levy), Okeh gradually slipped in sales, and was finally deactivated discreetly by CBS Records in 1970. Davis moved on to Brunswick Records and made it a leading soul music label.
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