Schedule
As revealed in a memorandum to Ofcom, both stations had never turned a profit in their first decade or so on-air. To allow the station to become profitable, both studios were moved to a brand new site near Coalville generally equidistant between the two towns. This set the precedent for a long-term direction at the group to reduce the number of studio sites they operated, with a number of their stations later following suit.
Following a temporary co-location at the Hinckley studios, the new studios opened in the Summer of 2008. There were originally separate breakfast shows, along with localised specialist programmes on Sunday evening. Outside of this time, the two services were identical but retained split advertising, allowing clients the opportunity to buy one, the other, or both transmitters if they wished. The breakfast shows merged in 2010.
The station continued to struggle post-merger, resulting in an increase in pre-recorded programming and a number of redundancies. The weekend specialist shows became pre-recorded in late 2011. However, these cuts did not produce sufficient savings and the station was purchased by Quidem in 2012, becoming the Lincs FM Group's first-ever disposal.
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