Film Career
Wisdom made a series of low-budget star-vehicle comedies for the Rank Organisation, beginning with Trouble in Store in 1953. This film earned him a BAFTA Award for Most Promising Newcomer to Film in 1954 and being voted by exhibitors as the tenth biggest star at the British box office the same year. Their cheerful, unpretentious appeal make them the direct descendants of the films made a generation earlier by George Formby. Never highly thought of by the critics, they were very popular with domestic audiences and Wisdom's films were among Britain's biggest box office successes of their day. They were also successful in some unlikely overseas markets, helping Rank stay afloat financially when their more expensive film projects were unsuccessful.
The films usually involved the Gump character, Norman Pitkin, in a manual occupation in which he is barely competent and in a junior position to a straight man, often played by Edward Chapman (as Mr Grimsdale) or Jerry Desmonde. They benefited from Wisdom's capacity for physical slapstick comedy and his skill at creating a sense of the character's helplessness. The series often contained a romantic subplot; the Gump's inevitable awkwardness with women is a characteristic shared with the earlier Formby vehicles. His innocent incompetence still made him endearing to the heroine.
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