Noni Juice - History

History

Sold in capsule form, pulp powder was the first M. citrifolia product brought to the commercial market in Hawaii by Herbert Moniz of Herb's Herbs in 1992 after patenting a unique M. citrifolia dehydrating method.(US 5288491 ) The noni fruit is endemic in the Hawaiian islands.

In 1996, Morinda Inc. (now Tahitian Noni International headquartered in Provo, Utah) acquired M. citrifolia from French Polynesia to manufacture juice, capsule and personal-care products for the Western market.

There are now approximately 300 companies marketing noni juice in a global market estimated at more than $2 billion annually. Today, raw materials for noni juices on the world market come mainly from Polynesia, but most manufacturers are in the United States.

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