Repartition of Editors Brands in Broadcast Industry
According to reports, Avid's Media Composer is still the most used NLE on prime-time TV productions, being employed on up to 90 percent of evening broadcast shows. Apple's Final Cut Pro 7 software is being used by 54.6 percent of the professional editing community. Globally, broadcasters' master choice used to be Avid Media Composer and Final Cut Pro was used mainly in domestic usage. This positioning is slightly changing.
Read more about this topic: Non-linear Editing System
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“Listening to a news broadcast is like smoking a cigarette and crushing the butt in the ashtray.”
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“That some should be rich, shows that others may become rich, and hence is just encouragement to industry and enterprise.”
—Abraham Lincoln (1809–1865)