No Logo - Influence in Pop Culture

Influence in Pop Culture

  • Members of the English rock group Radiohead have stated that the book influenced them particularly during the making of their fourth and fifth albums, Kid A (2000) and Amnesiac (2001) respectively. (The albums were recorded over the same sessions.) The band recommended the book to fans on their website, and considered calling the album Kid A "No Logo" for a time.
  • Argentine-American rock singer Kevin Johansen wrote a song inspired by Klein's book. A copy of No Logo is even used in the official video for the song "Logo".
  • Canadian metal band Inner Surge have listed Klein's book as an influence on selected tracks from their album Signals Screaming.
  • The book was referenced in Robert Muchamore's CHERUB: The Recruit. It was recommended to James Adams by Brian 'Bungle' Evans, and later by Ewart Asker.
  • The book is referenced in Ian Ferguson and Will Ferguson's How To Be A Canadian. The brothers mention that they think "the cover to Naomi Klein's book No Logo would make an excellent logo".
  • The book is referred to in Warren Ellis's Doktor Sleepless, when during a speech about consumerism the Doktor mentions that "Even No Logo had a fucking logo on it".
  • Rapper MC Lars's album This Gigantic Robot Kills contains a track entitled "No Logo", a satirical analysis of anti-government youth, partially inspired by the book.
  • Argentinian soloist Indio Solari referred to the book in the song "Nike is the Culture" (Nike es la cultura), singing, "You shout no logo, or don't you shout no logo, or you shout no logo no".
  • Dhani Harrison, son of George Harrison and front-man of English electronic/alternative rock group Thenewno2, has stated that No Logo had a large influence on their 2008 release, You Are Here.
  • Lamont Herbert Dozier credits Klein as an inspiration for the song he co-wrote "Loco in Acapulco"; "I believe the song depicts the consumeristic nature of the materialist society that is obsessed with brand identity." (Dozier, 2010)

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