Focus
The book focuses on branding, and often makes connections with the alter-globalization movement. Throughout the four parts ("No Space", "No Choice", "No Jobs", and "No Logo"), Klein writes about issues such as sweatshops in the Americas and Asia, culture jamming, corporate censorship, and Reclaim the Streets. She pays special attention to the deeds and misdeeds of Nike, The Gap, McDonald's, Shell, and Microsoft – and of their lawyers, contractors, and advertising agencies. Many of the ideas in Klein's book derive from the influence of the Situationists, an art/political group founded in the late 1950s.
However, while globalization appears frequently as a recurring theme, Klein rarely addresses the topic of globalization itself, and usually indirectly. (She would go on to discuss globalization in much greater detail in her 2002 book, Fences and Windows.)
Read more about this topic: No Logo
Famous quotes containing the word focus:
“If we focus mostly on how we might have been partly or wholly to blame for what might have been less than a perfect, problem- free childhood, our guilt will overwhelm their pain. It becomes a story about us, not them. . . . When we listen, accept, and acknowledge, we feel regret instead, which is simply guilt without neurosis.”
—Jane Adams (20th century)
“If we focus exclusively on teaching our children to read, write, spell, and count in their first years of life, we turn our homes into extensions of school and turn bringing up a child into an exercise in curriculum development. We should be parents first and teachers of academic skills second.”
—Neil Kurshan (20th century)
“While the focus in the landscape of Old World cities was commonly government structures, churches, or the residences of rulers, the landscape and the skyline of American cities have boasted their hotels, department stores, office buildings, apartments, and skyscrapers. In this grandeur, Americans have expressed their Booster Pride, their hopes for visitors and new settlers, and customers, for thriving commerce and industry.”
—Daniel J. Boorstin (b. 1914)