Focus
The book focuses on branding, and often makes connections with the alter-globalization movement. Throughout the four parts ("No Space", "No Choice", "No Jobs", and "No Logo"), Klein writes about issues such as sweatshops in the Americas and Asia, culture jamming, corporate censorship, and Reclaim the Streets. She pays special attention to the deeds and misdeeds of Nike, The Gap, McDonald's, Shell, and Microsoft – and of their lawyers, contractors, and advertising agencies. Many of the ideas in Klein's book derive from the influence of the Situationists, an art/political group founded in the late 1950s.
However, while globalization appears frequently as a recurring theme, Klein rarely addresses the topic of globalization itself, and usually indirectly. (She would go on to discuss globalization in much greater detail in her 2002 book, Fences and Windows.)
Read more about this topic: No Logo
Famous quotes containing the word focus:
“It’s sad but true that if you focus your attention on housework and meal preparation and diapers, raising children does start to look like drudgery pretty quickly. On the other hand, if you see yourself as nothing less than your child’s nurturer, role model, teacher, spiritual guide, and mentor, your days take on a very different cast.”
—Joyce Maynard (20th century)
“Why is it so difficult—so degradingly difficult—to bring the notion of Time into mental focus and keep it there for inspection? What an effort, what fumbling, what irritating fatigue!”
—Vladimir Nabokov (1899–1977)
“If we focus exclusively on teaching our children to read, write, spell, and count in their first years of life, we turn our homes into extensions of school and turn bringing up a child into an exercise in curriculum development. We should be parents first and teachers of academic skills second.”
—Neil Kurshan (20th century)