No Logo - Focus

Focus

The book focuses on branding, and often makes connections with the alter-globalization movement. Throughout the four parts ("No Space", "No Choice", "No Jobs", and "No Logo"), Klein writes about issues such as sweatshops in the Americas and Asia, culture jamming, corporate censorship, and Reclaim the Streets. She pays special attention to the deeds and misdeeds of Nike, The Gap, McDonald's, Shell, and Microsoft – and of their lawyers, contractors, and advertising agencies. Many of the ideas in Klein's book derive from the influence of the Situationists, an art/political group founded in the late 1950s.

However, while globalization appears frequently as a recurring theme, Klein rarely addresses the topic of globalization itself, and usually indirectly. (She would go on to discuss globalization in much greater detail in her 2002 book, Fences and Windows.)

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Famous quotes containing the word focus:

    I don’t have any doubts that there will be a place for progressive white people in this country in the future. I think the paranoia common among white people is very unfounded. I have always organized my life so that I could focus on political work. That’s all I want to do, and that’s all that makes me happy.
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