Editions
Several imprints of No Logo exist, including ISBN 0-676-97130-X (hardcover first edition), ISBN 0-312-20343-8 (hardcover), and ISBN 0-312-27192-1 (paperback). A 10th anniversary edition was published by Fourth Estate, ISBN 978-0-00-734077-4, that includes a new introduction by the author. Translations from the original English into several other languages have appeared. The subtitle, "Taking Aim at the Brand Bullies", was dropped in some later editions.
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“The next Augustan age will dawn on the other side of the Atlantic. There will, perhaps, be a Thucydides at Boston, a Xenophon at New York, and, in time, a Virgil at Mexico, and a Newton at Peru. At last, some curious traveller from Lima will visit England and give a description of the ruins of St Paul’s, like the editions of Balbec and Palmyra.”
—Horace Walpole (1717–1797)
“The next Augustan age will dawn on the other side of the Atlantic. There will, perhaps, be a Thucydides at Boston, a Xenophon at New York, and, in time, a Virgil at Mexico, and a Newton at Peru. At last, some curious traveller from Lima will visit England and give a description of the ruins of St. Paul’s, like the editions of Balbec and Palmyra.”
—Horace Walpole (1717–1797)