Nintendo Power - Overview and Design

Overview and Design

From the beginning, Nintendo Power has focused heavily on providing game strategy, tips and tricks, reviews, and previews of upcoming games. Seeing as the magazine enjoyed twenty years of Nintendo-directed publication, NP was the ultimate source for detailed mapping and insider knowledge delivered directly from the programming teams. As a result, the magazine has enjoyed the reputation of being the definitive source for all things Nintendo, separating itself from a more traditionally speculative approach as used by its contemporaries. The magazine has remained financially successful and is one of the longest-running game oriented magazines still in circulation.

In mid-1998, Nintendo Power allowed outside advertising within its pages, something formerly reserved for Nintendo-based products only. In its early years, ads only appeared in the first and last few pages of the magazine, leaving no ads to break up the magazine's editorial content. These front cover advertisements were often simply subscription offers.

In July 2005, Nintendo Power created a new design to appeal to a limited gaming audience, including a new logo and article format. Along with the cosmetic overhaul came a greater focus on Nintendo fans, staff reviews, rumor-milling and fan service including an expanded and enhanced reader mail segment (known as "Pulse") and an equally revamped "Community" section. Nintendo also introduced a new incentive promotional offer that involves the registration of three Nintendo (or Nintendo affiliated) products through Nintendo.com to receive a free three issue trial subscription to Nintendo Power.

Later, the magazine has shifted its focus from game strategies and cheat codes to mainly news, previews, and articles on upcoming games. The magazine's composition has shifted to a more ostentatious design, with less standard framework and more aggressive, bright colors and shapes.