Nintendo Entertainment Analysis and Development (任天堂 情報開発本部, Nintendō Jōhō Kaihatsu Honbu?, lit. "Nintendo Information and Development Headquarters"), commonly abbreviated as EAD, is the largest division inside Nintendo. It was preceded by the Creative Department (クリエイティブ課, Kurieitibu Ka?), a team of designers with an art background responsible for many different tasks, to which Shigeru Miyamoto and Takashi Tezuka originally belonged. Both developers currently serve as managers of the EAD studios and are credited in each game developed by the division, with varying degrees of involvement. EAD is best known for its work on games in the Mario, The Legend of Zelda, F-Zero, Star Fox, Donkey Kong, and Pikmin franchises.
In 1997, Miyamoto explained that twenty to thirty employees were devoted to each EAD title during the course of its development. He also disclosed the existence of a programming group within the company called SRD (formally Nintendo IRD's software unit), a group of about two-hundred employees with proficiency in software development.
In 2004, Nintendo underwent a corporate restructuring, in which several members of the Nintendo Research & Development 1 and Nintendo Research & Development 2 were reassigned under the EAD banner. Nintendo EAD is itself split into five separate teams in Kyoto who work concurrently on different projects in addition to a sister group in Tokyo.
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