History
The first version of Nico Nico Douga used YouTube as a video source. However, as the site became more popular, so much traffic was transferred from YouTube that YouTube blocked access from Nico Nico Douga. Consequently Nico Nico Douga was forced to shut down the service but two weeks later it commenced its service with its own video server. On May 7, 2007, the Nico Nico Douga for mobile phone users was announced. Since August 9, 2007, "Nico Nico Douga (RC) Mobile" has serviced mobile phones of NTT DoCoMo and au.
As of October 31, 2011, Nico Nico Douga has over 23,690,000 registered users, 6,870,000 mobile users and 1,390,000 premium users. Due to the limited server capacity, Niwango limits the amount of free users accessible to the website at peak times (7 p.m. to 2 a.m.), based on the time of registration. The website is written in Japanese and the majority of the site traffic is from Japan, although approximately four percent is from outside of Japan, notably one percent from Taiwan. A Taiwanese version of the site was launched on October 18, 2007. In July 2008, the website was localized to German and Spanish. The Taiwanese localization was significantly improved in the process. An English language version was added on October 17, 2012, replacing the Niconico.com website, featuring a new player and translation tools allowing users to translate video descriptions into English or Chinese.
On April 27, 2012, Nico Nico Douga announced it would be renaming itself as Niconico, as well as introducing a new "Zero" version of the website which improves video resolution, along with various other upgrades.
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