Business Aspects
The main income of Nico Nico Douga is divided into three parts: Premium-Membership (Pay-membership), Advertisement, and Nico Nico Ichiba (Affiliate).
- Premium-Membership
Registration is needed to watch videos at Nico Nico Douga. There are two types of registered accounts, Free membership and Premium-membership. The Premium-membership fee is 525 yen (about US$6) a month. As of January 2, 2012, they reached 1,500,000 premium members. They accept three forms of payment: credit cards, WebMoney vouchers and Paypal since February 2011.
- Advertisement
Nico Nico Douga uses Google Ads and other web advertisements. On May 8, 2008, Niwango announced partnership with Yahoo! Japan, and plans to adopt search-related ads and other Yahoo-related services.
- Nico Nico Ichiba (Affiliate)
Nico Nico Ichiba is a unique advertisement system in which users can place banners freely in each video page. Both video uploader and video viewer can choose items which they want to place, and can place and delete banners in the advertisement area. Users also can know how many times each banner has been clicked and how many items have been bought. Ranking info of numbers of items bought through Nico Nico Ichiba is also officially provided. Items available are from Amazon.co.jp, Yahoo Shopping, and Dwango mobile service.
Premium accounts and the affiliate system were, in the past, only available to Japanese users. Non-Japanese users can now apply for a premium membership on the Japanese site with international JCB cards, WebMoney vouchers only and Paypal, language barrier notwithstanding. Also, as of July 2010, Nico Nico Ichiba has been extended to the Taiwanese website.
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