History
Nicktoons was launched on May 1, 2002 as Nicktoons TV, part of the digital cable-exclusive MTV Digital Suite, in order to entice cable operators to pick up the network and give them a marketing advantage over satellite services. However, by early 2004, Nickelodeon management changed course and offered it to digital satellite services DirecTV and Dish Network. The network was originally marketed as commercial free, with comedic promos involving Nickelodeon Animation Studios, two-minute cartoon shorts from foreign markets, and former program promotions which had previously been used on Nickelodeon taking up commercial time. By September 23, 2005, as the network's distribution increased, the network began airing regular advertising. The first advertiser to have its commercials aired on the network on that day was Chuck E. Cheese's.
The network rebranded itself as Nicktoons in May 10, 2003, but as part of the launch on satellite services, the network was renamed Nicktoons Network on July 8, 2005. A new logo with the familiar Nickelodeon "Splat" fanning onto a globe shape was used, along with the new slogan of "Animation Capital of the World" and a promotion theme consisting of the characters being placed in a celebrity setting.
On September 28, 2009, the network's logo changed as part of Nickelodeon's universal rebranding effort that also saw Nickelodeon's first logo change in 25 years, and name changes for sister networks: The N to TeenNick and Noggin to Nick Jr. In conjunction with this, the "Network" identifier was dropped, leaving the network to be rebranded as Nicktoons for the second time in its history.
Read more about this topic: Nicktoons (United States)
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