Newtons (cookie) - Brand History

Brand History

Until the late 19th century, many physicians believed that most illnesses were related to digestion problems, and recommended a daily intake of biscuits and fruit. Fig rolls were the ideal solution to this advice, although they remained a locally-produced and handmade product.

A Philadelphia baker and fig-lover Charles Roser in 1891 invented and then patented a machine which inserted fig paste into a cake-like dough, that was pastry-like, with a characteristic chewiness. Cambridgeport, Massachusetts-based Kennedy Biscuit Company purchased the Roser recipe and started mass production. The first Fig Newtons were baked at the F. A. Kennedy Steam Bakery in 1891. The product was named "Newtons" after the local town of Newton, Massachusetts.

The Kennedy Biscuit Company had recently become associated with the New York Biscuit Company, and after the companies' merger to form Nabisco, the fig rolls were trademarked as "Fig Newtons."

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