Talkback Radio in New Zealand
In New Zealand, as in Australia, the talk radio format is popularly known as talkback radio. The major radio networks broadcasting in the talk radio format are Newstalk ZB and Radio Live. Their sports sister networks, Radio Sport and LiveSport also largely broadcast in talk format. Other stations such as Radio New Zealand National have a large component of talk-based content, but do not have talk-back (i.e. listener phone-ins).
Newstalk ZB is the New Zealand market leader, but Radio Live is continuing to try to establish itself with a greater presence in the talk radio market since its inception in 2005.
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