Origins
The first modern press releases were created by Ivy Lee. Lee's agency was working with the Pennsylvania Railroad at the time of the 1906 Atlantic City train wreck. Ivy Lee and the company collaborated to issue the first press release directly to journalists, before other versions of the story, or suppositions, could be spread among them and reported. He used a press release, in addition to inviting journalists and photographers to the scene as a means of fostering open communication with the media.
Public relations pioneer Edward Bernays later refined the creation and use of press releases.
Read more about this topic: News Release
Famous quotes containing the word origins:
“Lucretius
Sings his great theory of natural origins and of wise conduct; Plato
smiling carves dreams, bright cells
Of incorruptible wax to hive the Greek honey.”
—Robinson Jeffers (18871962)
“Grown onto every inch of plate, except
Where the hinges let it move, were living things,
Barnacles, mussels, water weedsand one
Blue bit of polished glass, glued there by time:
The origins of art.”
—Howard Moss (b. 1922)
“Compare the history of the novel to that of rock n roll. Both started out a minority taste, became a mass taste, and then splintered into several subgenres. Both have been the typical cultural expressions of classes and epochs. Both started out aggressively fighting for their share of attention, novels attacking the drama, the tract, and the poem, rock attacking jazz and pop and rolling over classical music.”
—W. T. Lhamon, U.S. educator, critic. Material Differences, Deliberate Speed: The Origins of a Cultural Style in the American 1950s, Smithsonian (1990)