Influence in Australia
Murdoch's desire for dominant cross-media ownership manifested in early 1961 when he bought an ailing Australian record label, Festival Records, and within a few years it had become the leading local recording company. He also bought a television station in Wollongong, New South Wales, hoping to use it to break into the Sydney television market, but found himself frustrated by Australia's cross-media ownership laws, which prevented him from owning both a major newspaper and television station in the same city. Since then he has consistently lobbied, both personally and through his papers, to have these laws changed in his favour. This occurred in 2006 when the Liberal-National Coalition Government, having gained control of both houses of the Australian Parliament, introduced reforms to cross-media ownership and foreign media ownership laws. The laws came into effect in early 2007.
News Limited has nearly three-quarters of daily metropolitan newspaper circulation and so maintains great influence in Australia. Internal News Limited documents reveal a brazen offer during the 2001 Federal election campaign to promote the policies of a major party in its best-selling newspapers nation-wide for almost A$500,000. Other documents include a marginal seats guide written by a senior business manager for internal use. It evidences a corporate strategy to target marginal seats at the 2004 election. Some of the documents appeared on Media Watch but received very little coverage.
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