Association With The North East
Like many British breweries, Newcastle Brown is strongly associated with its local area, in this case being the North East. While the name provides a lot of this, the sponsorship of Newcastle United, the depiction of the River Tyne in the blue star and mentioning in programmes such as Whatever Happened to the Likely Lads have helped ensure its association. Its local provenance gave the brand an association with "hardy, working class traditions and values".
Under the European Union Protected Geographical Status laws introduced in 1992, the name Newcastle Brown Ale was granted protected brand status in February 2000. In late 2007 this was removed when brewing of the beer moved wholly away from its place of origin to Tadcaster in Yorkshire. The company was obliged to make a formal application to cancel it.
The closure of S&N's Dunston brewery in May 2010 left Camerons Brewery in Hartlepool as the only remaining significant volume brewery based in the North East of England. Although there are several micro-breweries producing bottled beer for retail that remain in the Tyne Valley, the largest of which are Wylam Brewery, Hadrian & Border Brewery, and Mordue Brewery. Hadrian & Border Brewery based within Newcastle City limits produces a bottled Tyneside Brown Ale.
The ale is mentioned in the popular blues rock song "Thirty Days in the Hole", by British group Humble Pie and has been seen drunk in the sitcom The Big Bang Theory.
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Famous quotes containing the words association with, association, north and/or east:
“Association with other people corrupts our character Mespecially when we have none.”
—Friedrich Nietzsche (1844–1900)
“The aim of every political association is the preservation of the natural and imprescriptible rights of man. These rights are liberty, property, security and resistance to oppression.”
—French National Assembly. Declaration of the Rights of Man (drafted and discussed August 1789, published September 1791)
“The Bostonians are really, as a race, far inferior in point of anything beyond mere intellect to any other set upon the continent of North America. They are decidedly the most servile imitators of the English it is possible to conceive.”
—Edgar Allan Poe (1809–1845)
“We have heard all of our lives how, after the Civil War was over, the South went back to straighten itself out and make a living again. It was for many years a voiceless part of the government. The balance of power moved away from it—to the north and the east. The problems of the north and the east became the big problem of the country and nobody paid much attention to the economic unbalance the South had left as its only choice.”
—Lyndon Baines Johnson (1908–1973)