Digital Expansion and Blogs
In 2006, New York magazine’s Website, nymag.com, underwent a year-long relaunch, transforming the site from a magazine companion to an up-to-the-minute news and service destination. In 2008 parent company New York Media purchased the online restaurant and menu resource MenuPages, which serves eight markets across the U.S., as a complement to its own online restaurant listings and to gain a foothold in seven additional cities. As of July 2010, digital revenue accounted for fully one third of company advertising revenue.
New York magazine has a variety of online blogs including The Cut, Daily Intel, Grub Street, The Sports Section, and Vulture.
"The Cut" features current fashion happenings and is a popular destination for fashion bloggers looking for reliable and recent fashion news. Grub Street, covering food and restaurants, was expanded in 2009 to five additional cities served by nymag.com sister site MenuPages.com.
David Carr noted in an August 2010 column, “In a way, New York magazine is fast becoming a digital enterprise with a magazine attached.”
The New York magazine Blogs are also very popular for their commenters. They have even appeared in the blog posts.
Read more about this topic: New York (magazine)
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