New Coke was the reformulation of Coca-Cola introduced in 1985 by The Coca-Cola Company to replace the original formula of its flagship soft drink, Coca-Cola (also called Coke). New Coke originally had no separate name of its own, but was simply known as "the new taste of Coca-Cola" until 1992 when it was renamed Coca-Cola II.
The American public's reaction to the change was negative and the new cola was a major marketing failure. The subsequent reintroduction of Coke's original formula, re-branded as "Coca-Cola Classic", resulted in a significant gain in sales, leading to speculation that the introduction of the New Coke formula was just a marketing ploy.
Read more about New Coke: New Coke After Coke Classic, Coke II, Commercial Legacy, Conspiracy Theories, Taste-test Issues
Famous quotes containing the word coke:
“One of the oddest episodes I remember was an occasion in which [Clarence] Thomas was drinking a Coke in his office, he got up from the table, at which we were working, went over to his desk to get the Coke, looked at the can and asked, “Who has put pubic hair on my coke?””
—Anita Hill (b. 1956)