Media
The local community is served by the New Castle News, a newspaper published in the afternoon Monday-Friday. On the weekends, the paper publishes the New Castle News Weekend, which is published on Saturday mornings and serves the entire weekend, giving the coupons normally seen in Sunday newspapers a day early since the paper doesn't publish on Sundays. The Pittsburgh Post-Gazette, Pittsburgh Tribune-Review, and The Vindicator also have large distributions in the area.
The area is served by both the Pittsburgh and Youngstown television stations, with regular news coverage in the area from both. Despite being considerably closer to Youngstown, New Castle is part of the Pittsburgh DMA by Nielsen Media Research. It is, however, part of the Youngstown radio market according to Arbitron ratings, even though most Pittsburgh-area radio stations can easily be heard within the area.
New Castle was home to the first ABC television affiliate in Western Pennsylvania when WKST-TV signed on in 1953, as WTAE-TV in Pittsburgh didn't sign on until 1958 and WJET-TV didn't sign on in Erie until 1966. The station moved its license to Youngstown in 1964, moved to channel 33, and changed its call sign to WYTV. WYTV remains an ABC affiliate today, while the channel 45 allocation is now used by PBS member station WNEO in Alliance, Ohio. Currently, the only TV station in New Castle is WPCP-CD 56, a low-powered satellite station of Pittsburgh low-powered independent station WBGN-LD, although it is currently off-air due to the channel 56 allocation needing to be freed up and is expected to be back on the air in digital on channel 27. WPXI did recently apply to the FCC for a repeater station on channel 33 in the city.
As far as radio goes, New Castle is home to two AM stations: talk station WKST 1200 and sports talk station WJST AM 1280, the latter being a Fox Sports Radio affiliate. On the FM side of the dial, WKPL FM 92.1, an oldies station, was licensed in New Castle before its license was moved to Ellwood City in 2004, though it still includes New Castle as one of its local communities as part of its FCC-mandated station identification. The AM stations are owned by Altoona-based Forever Broadcasting, LLC while WKPL is owned by Froggy parent Keymarket Communications of Pittsburgh.
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Famous quotes containing the word media:
“The media network has its idols, but its principal idol is its own style which generates an aura of winning and leaves the rest in darkness. It recognises neither pity nor pitilessness.”
—John Berger (b. 1926)
“Few white citizens are acquainted with blacks other than those projected by the media and the so—called educational system, which is nothing more than a system of rewards and punishments based upon one’s ability to pledge loyalty oaths to Anglo culture. The media and the “educational system” are the prime sources of racism in the United States.”
—Ishmael Reed (b. 1938)
“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.”
—Gore Vidal (b. 1925)