Network Ten - Logos

Logos

Between 1964 and 1984 Network Ten's four stations — ATV-0 / ATV-10 Melbourne, TEN-10 Sydney, TVQ-0 Brisbane and SAS-10 Adelaide - had used different logos to identify themselves. There had also been a number of network-wide logos used from the mid-1960s through to the early 1980s.

By late-1984 ATV-10, SAS-10 and TEN-10 were all using the same logo - a circle with 'TEN' in the centre, somewhat in the style of a neon sign. This logo had been introduced by TEN-10 in January 1983, was adopted by ATV-10 in June 1984 and by SAS-10 in October 1984. The logo was also similar to the new logo adopted by Brisbane's TVQ-0 in April 1983, when that station became branded as TV0 — a neon sign-style circle with 'TV' in the centre.

Kicking off three years of some upheaval for Network Ten, in January 1988 ATV-10, SAS-10 and TEN-10 all adopted the 'X TEN' logo, followed by Perth's NEW-10 when it launched in May 1988, then TVQ-0 which adopted the logo in September 1988 when it changed frequency and became TVQ-10.

In mid-1989, the network rebranded again to '10 TV Australia'. In January 1991, in conjunction with their 'The Entertainment Network' promo, all Ten stations were rebranded to the first version of the current 'TEN' logo, Which consists of a Blue circle with a Yellow ring enclosing the blue circle with the Text "Ten" in lower case, with yellow text. However, when the current logo was launched, the ring was White. It was not until Late 1999, when Ten relaunched it's graphics to the "Electric" ident that the ring became Yellow on a permanent basis.

  • TEN-10: 1969–83

  • ATV-0: 1974 - 20 January 1980; TVQ-0: 1974–83

  • ATV-10: 20 January 1980 – 3 June 1984; SAS-10: 1983 - October 1984

  • TEN-10: 1983 – 24 January 1988; ATV-10: 3 June 1984 – 24 January 1988; SAS-10: October 1984 - 27 December 1987; ADS-10: 27 December 1987 - 24 January 1988

  • ATV-10, ADS-10, TEN-10: 24 January 1988 – 23 July 1989; NEW-10: 20 May 1988 – 23 July 1989; TVQ-10: 10 September 1988 – 23 July 1989

  • 23 July 1989 – 13 January 1991

  • 13 January 1991 – present

  • Logo used on air since 22 January 2012 - 6 May 2012 (returned to previous logo.)

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