Neon Genesis Evangelion (anime) - Production

Production

With the failure of the Royal Space Force: The Wings of Honnêamise sequel project, Anno, who had been slated from the beginning to direct Aoki Uru, was freed up. Legendarily, he would soon agree to a collaboration between King Records and Gainax while drinking with Toshimichi Ōtsuki, a representative at King; with King Records guaranteeing a time slot for "something, anything", Anno set about actually making the anime. Unsurprisingly, elements of Aoki Uru were incorporated into the nascent Evangelion:

"One of the key themes in Aoki Uru had been "not running away." In the story, the main character is faced with the daunting task of saving the heroine … He ran away from something in the past, so he decides that this time he will stand his ground. The same theme was carried over into Evangelion, but I think it was something more than just transposing one show's theme onto another …"

The original early plot line for Evangelion remained relatively stable through development, although later episodes appear to have changed dramatically from the fluid and uncertain early conceptions; for example, originally there were 28 Angels and not 17, and the climax would deal with the defeat of the final 12 Angels and not with the operation of the Human Instrumentality Project. As well, Kaworu Nagisa's initial design was a schoolboy who could switch to an "Angel form", accompanied by a pet cat.

Production was by no means placid. Sadamoto's authorship of the manga (Neon Genesis Evangelion) caused problems as multiple publishers felt "that he was too passé to be bankable"; the stylized mecha design that Evangelion would later be praised for was initially deprecated by some of the possible sponsors of a mecha anime (toy companies) as being too difficult to manufacture (possibly on purpose), and that models of the Evangelions "would never sell." Eventually, Sega agreed to license all toy and video game sales.

After the broadcast, Anno would tell NewType

"The development of Evangelion gives me the feeling of a ‘Live’ concert. Whether it was the story or character development, I made them without theory. During the development, while listening to various opinions, and analyzing my own state of mind, I kept questioning myself. I got the concepts from this personal stocktaking . At first I thought I would produce a simple work featuring robots.
But even when the main scene became a high school, it did not differ compared to other productions in the same style. At this point, I did not really think of creating a character with two faces, two identities: one shown at school, and the other inside the organization he belongs to . The impression of ‘Live’ concert that gives me the birth of Eva, was the team joining me in developing it, in the manner of an improvisation: someone plays the guitar and, in response, the drums and bass are added. The performance ended with the TV broadcasting ending. We only started working on the next script once the previous one was done.
It took longer than usual. When we finished a screenplay, we went back and checked it against the previous ones. When we said: ‘Ah, I thought so, that’s wrong there’, we made corrections to the storyboard. In fact, with the last episode approaching, we have not even been able to finish on time."