Neon Genesis Evangelion - Development

Development

Neon Genesis Evangelion first emerged out of a deal struck between King Records representative Toshimichi Ōtsuki and director Hideaki Anno, whose proposed sequel to Royal Space Force: The Wings of Honnêamise had recently fallen through, over drinks for an anime TV series project ("something, anything").

Though the original plot line for Evangelion remained relatively stable through development, production proved to be turbulent: Sadamoto's authorship of the promoting manga caused problems, as multiple publishers felt "that he was too passé to be bankable"; the stylized mecha design that Evangelion would later be praised for was initially deprecated by some of the possible sponsors of a mecha anime (toy companies) as being too difficult to manufacture (possibly on purpose), and that models of the Evangelions "would never sell." Eventually, Sega agreed to license all toy and video game sales.

A sudden shift in tone occurred in the series around episode 16, partially due to scheduling restraints (drastically reducing the number of frames that could be drawn for each episode) and the sarin gas attack on the Tokyo subway on March 20, 1995 (with Anno removing elements of the plot he thought would be too similar to the real-life attack). While Anno had promised early on that "every episode ...something for the fans to drool over," he began either removing fan service or juxtaposing it with scenes of emotional trauma. The problematic schedule and Gainax's reputation for delivering episode prints at the last minute also resulted in more experimental approaches, with several episodes reusing shots, using uncommonly long still frames, flashing frames of often rhetorical introspective (Japanese) text and the final two episodes changed from their original concept into a psychological analysis of the main characters.

The resulting 26-episode anime, animated by Tatsunoko Productions and Gainax, and co-produced by TV Tokyo and Nihon Ad Systems, was broadcast from October 4, 1995 to March 27, 1996 on TV Tokyo. It was critically and commercially successful and acclaimed for its innovative imagery, concepts, and refreshing take on the mecha genre and anime as a whole (though not without controversy, as reception of the latter quarter of the TV series was sometimes hostile to the point of death threats). It was later aired across Japan by the anime satellite television network, Animax. The series won the Animage Anime Grand Prix prize in 1995 and 1996.

The series' unexpected success would not only spawn countless derivative works and imitators, but established a whole franchise based around a number of distinctive features: a stock set of distinctive characters such as Shinji Ikari, Asuka Langley Soryu, Rei Ayanami, Toji Suzuhara, and others such as Misato Katsuragi (for a complete list, see here); a number of philosophical, psychological, and religious themes; and an idiosyncratic vocabulary of symbols and allusions drawing heavily on Christian and Kabbalistic symbolism, Buddhist beliefs, and the Japanese otaku subculture.