Nelson Rockefeller - Art Patronage

Art Patronage

Rockefeller served as a trustee of the Museum of Modern Art from 1932 to 1979. He also served as treasurer, 1935–1939, and president, 1939–1941 and 1946–1953. In 1933 Rockefeller was a member of the committee selecting art for the new Rockefeller Center. For the wall opposite the main entrance of 30 Rockefeller Plaza Nelson Rockefeller wanted Henri Matisse or Pablo Picasso to paint a mural because he favored their modern style, but neither was available. Diego Rivera was one of Nelson Rockefeller's mother's favorite artists and therefore was commissioned to create the huge mural. He was given a theme: New Frontiers. Rockefeller wanted the painting to make people pause and think. Rivera submitted a sketch for a mural entitled "Man at the Crossroads Looking with Hope and High Vision to the Choosing of a New and Better Future." The sketch featured an anonymous man at the center. However, when it was painted the work caused great controversy due to the inclusion of a painting of Lenin (depicting communism) just off-center. The Directors of Rockefeller Center objected and Rockefeller asked Rivera to change the face of Lenin to that of an unknown laborer's face as was originally intended, but the painter refused.

The work was paid for on May 22, 1933, and immediately draped. Rockefeller suggested that the fresco could be donated to the Museum of Modern Art, but the trustees of the museum were not interested. People protested but it remained covered until the early weeks of 1934, when it was smashed by workers and hauled away in wheelbarrows. Rivera responded by saying that it was "cultural vandalism". At Rockefeller Center in its place is a mural by Jose Maria Sert which includes an image of Abraham Lincoln. The Rockefeller-Rivera dispute is covered in the films Cradle Will Rock and Frida.

Rockefeller was a noted collector of both modern and non-Western art. During his governorship, New York State acquired major works of art for the new Empire State Plaza in Albany. He continued his mother's work at the Museum of Modern Art as president, and turned the basement of his Kykuit mansion into a gallery while placing works of sculpture around the grounds (an activity he enjoyed personally supervising, frequently moving the pieces from place to place by helicopter). While he was overseeing construction of the State University of New York system, Rockefeller built, in collaboration with his lifelong friend Roy Neuberger, the Neuberger Museum on the campus of SUNY Purchase College, designed by Philip Johnson.

He commissioned Master Santiago Martínez Delgado to make a canvas mural for the Bank of New York (City Bank) in Bogotá, Colombia; this ended up being the last work of the artist, as he died while finishing it.

Rockefeller's early visits to Mexico kindled a collecting interest in pre-Columbian and contemporary Mexican art, to which he added works of traditional African and Pacific Island art. In 1954 he established the Museum of Primitive Art devoted to the indigenous art of the Americas, Africa, Oceania and early Asia and Europe. His personal collection formed the core of the collection. The museum opened to the public in 1957 in a townhouse on West 54th Street in New York City. In 1969 he gave the museum's collection to the Metropolitan Museum of Art where it became the Michael C. Rockefeller Collection.

In 1978, Alfred A. Knopf published a book on primitive art from Rockefeller's collection. Rockefeller, impressed with the work of photographer Lee Boltin and editor/publisher Paul Anbinder on the book, co-founded Nelson Rockefeller Publications, Inc. with them, with the goal of publishing fine art books of high quality. After Rockefeller's death less than a year later, the company continued as Hudson Hills Press, Inc.

In 1977 he founded Nelson Rockefeller Collection, Inc., (NRC) an art reproduction company that produced and sold licensed reproductions of selected works from Rockefeller's collection. In the introduction to the NRC catalog he stated he was motivated by his desire to share with others "the joy of living with these beautiful objects."