Business Ventures
Upon leaving motor sport, he founded Autotrac in 1994, a company that provides mobile data messaging and tracking of customers' trucks by satellite (GPS tracking). This business concluded quite successfully as the pioneer because the freight transportation of Brazil depended on trucks.
Piquet founded a racing team, Piquet Sports, in 2000. The purpose was to help the participation of Nelson Piquet, Jr. in Formula Three Sudamericana. It was founded eight months before Nelson Junior turned 16.
Piquet runs some other businesses, based in BrasÃlia.
Read more about this topic: Nelson Piquet
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“Is there something in trade that dessicates and flattens out, that turns men into dried leaves at the age of forty? Certainly there is. It is not due to trade but to intensity of self- seeking, combined with narrowness of occupation.... Business has destroyed the very knowledge in us of all other natural forces except business.”
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