NBC Symphony Orchestra - Sponsorship

Sponsorship

In the first several seasons the NBC Symphony broadcasts were "sustaining" programs, meaning that they were paid for and presented by NBC itself. In later years the broadcasts were commercially sponsored, primarily by General Motors. Under GM's sponsorship the NBC Symphony broadcasts went out under the title of General Motors Symphony of the Air, not to be confused with the later orchestra of the same name. Other sponsors included the House of Squibb, the Reynolds Metals Company, and the Socony Vacuum Oil Company.