NBC Daytime - Executives

Executives

Head of Writer Development

Lin Bolen (1968-1975)
Madeline David (1975-1979)
Linda Line (1979-1987)

Name	Title	Years	Notes
Fred Silverman	President of Daytime Programming	1978–1982	Retooled Lovers and Friends and replaced it with For Richer, For Poorer - which lasted a short while; L&F/FRFP was a replacement for the cancelled Somerset; changed the line-up consisting of three soaps, Days of Our Lives, The Doctors & Another World; expanded Another World to 90 minutes which coincided with the death of character John Randolph (Michael M. Ryan); had to cut back AW to 60 minutes (from 90 minutes) to make room for another one of Another World's spinoff shows, Texas; canceled Password Plus, The Doctors & Texas on December 31st, 1982, right before he left NBC;
Brian Frons	Vice President of Daytime Programming	1983–1991	Under his leadership of NBC Daytime, he brought in several new game shows such as Dream House, GO!, Hit Man, Hot Potato, The Match Game - Hollywood Squares Hour, Time Machine, Your Number's Up, and Wordplay - all were canceled due to low ratings and neither did not last after just one season. The only two that would make it pass season 1 or more is Super Password (1984–1989) and Scrabble (1984–1993) and canceled two long running game shows that had been at NBC for years: Sale of The Century (1969–1989) and Wheel of Fortune (1975–1989). He also added a new soap opera Santa Barbara (1984-1993). He canceled Search For Tomorrow in December 1986, after it was on NBC for 4 years. Frons previously work for Search For Tomorrow, while working as the head for CBS Daytime. Frons appeared as God on Santa Barbara in a dream sequence involving Mason Capwell (Lane Davies). He helped Santa Barbara garner three daytime emmys for best drama series and brought the short-lived soap Generations (1989–1991).
John Rohrbeck	Vice President of Daytime Programming	1991–1996	Gave Another World another shot to improve ratings and offered them an extension on their contract and instead first, Generations was canceled in 1991 and then Santa Barbara, 2 years later in 1993.
Don Ohlmeyer	Vice President of Daytime Programming	1996–1999	Brought soap opera Sunset Beach, canceled Another World and replaced it with Passions in July 1999.
Jeff Zucker	Vice President of Daytime Programming	2000–2007	Canceled the soap Passions and sent it to Direct TV's 101 Channel in 2007. Made a statement about Days of Our Lives in 2007 that the show would most likely not "continue past 2009".