Sponsorships and Advertising
In May 2010, Nationwide began to broadcast a series of advertisements featuring characters from British comedy Little Britain to promote the differences between Nationwide's mutual status and its shareholder rivals. Nationwide's previous advertising campaign featured Mark Benton as a fictitious bank manager who was only interested in brand new customers, and not the existing ones.
The company is the former title sponsor of the Football League, the Football Conference and the FA Women's Premier League. Nationwide also sponsored the four national teams of the United Kingdom: England, Wales, Scotland and Northern Ireland until 2010 and also the football teams Northampton Town and Swindon Town until 2007 when the contracts were terminated. Nationwide has offices in both towns.
The sponsorship of the Football League lasted from 1996 until 2004, while the sponsorship of the Conference ran from 1999 until 2007.
The company used to be the sponsor of the Nationwide Mercury Music Prize until March 2009. The prize is currently presented by BarclayCard.
Read more about this topic: Nationwide Building Society
Famous quotes containing the word advertising:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)