National Society For The Prevention of Cruelty To Children - Campaigning and Controversy

Campaigning and Controversy

The NSPCC's campaigning role has often been controversial. The Guardian reported New Philanthropy Capital recently concluded that its campaigning is "flawed and naïve" and that there is "zero evidence" that £250m the NSPCC has spent on its recent "Full Stop" campaign actually benefited any children. The NSPCC also received complaints, amongst other things, for "cold" mailing young mothers with a "babies' names" booklet containing instead a detailed list of the deaths of babies.

In recent years, the charity has faced criticism for its stance on contact visits to children following parents' separation. The NSPCC has consistently opposed an automatic right of contact for both parents, arguing that this is not necessarily in the best interests of the child. This stance has led to criticism both in Parliament and by the fathers' rights group Fathers4Justice. In 2004, the London headquarters of NSPCC were briefly invaded and occupied by Fathers4Justice supporters, claiming that the NSPCC "ignores the plight of 100 children a day who lose contact with their fathers" and that they promote a "portrayal of men as violent abusers."

The NSPCC also faced criticism for failing (along with other organisations) to do enough to help Victoria Climbié and prevent her death, and also for misleading the inquiry into her death.

The organisation has also faced criticism for its allegedly increasing obsession with publicity and advertising, for fear mongering and supposedly fabricating or exaggerating facts and figures in its research. In an article on Spiked, Frank Furedi professor of sociology at the University of Kent, branded it a "lobby group devoted to publicising its peculiar brand of anti-parent propaganda and promoting itself."

David Hinchliffe, Labour MP, supported expenditure on campaigning, stating that the NSPCC's role should be about raising awareness, whilst Conservative MP Gerald Howarth described it as "completely incompetent" although he cited the charity's support for reducing the homosexual age of consent to 16 as the reason for him withdrawing his support for the Full Stop campaign.

The NSPCC also helps to fund, and is aided with funds raised by, the national will-making scheme Will aid, in which participating solicitors waive their usual fee to write a basic will and in exchange invite the client to donate to charity.