Purpose
The organization's purpose and mission have been re-defined numerous times throughout its history. Currently, the NFB's mandate is defined by the former Minister of Canadian Heritage:
The overarching objective of the National Film Board is to produce and distribute audio-visual works which provoke discussion and debate on subjects of interest to Canadian audiences and foreign markets; which explore the creative potential of the audio-visual media; and which achieve recognition by Canadians and others for excellence, relevance and innovation. — Sheila Copps, Minister of Canadian Heritage (2000)
The National Film Board has defined a list of primary and secondary goals to fulfill in order to meet its mandate, as well as a set of related activities that can be performed to meet those goals. Primary activities are:
- create programming reflecting Canada's linguistic duality and multiculturalism in Canada
- create programming of film and audiovisual works on subjects relevant to the general public or niche audiences
- support innovative and experimental projects in new and interactive media
- exploit the audiovisual heritage of the NFB
These are to be achieved through various programs, such as the Aboriginal Film Program, implementing a major bilingual website on the history of Canada, and incorporating Internet and interactive tools into film making.
Secondary activities include:
- broadcasting NFB films on national television networks and specialty services
- developing and maintaining an e-commerce system to sell products directly to Canadian and international customers
- developing and diversifying markets for NFB products
The National Film Board's extensive library of short films, documentaries and animation has led to an enthusiastic fan base. Various festivals, film exhibits and university clubs host retrospectives and showings designed to promote the work of the NFB.
Read more about this topic: National Film Board Of Canada
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