Advertising Campaigns
- In 1960, National launched a tokusatsu series, co produced by Toei, called National Kid, in a clear merchandising effort. The series wasn't popular in its home market, but attained cult status in Brazil.
- In 1976, the Swedish band ABBA shot some ads promoting National. They were broadcast in Western Europe, Australia, New Zealand Japan and Philippines. Thailand
- In the 1980s a promotion was made in Japan for National TV, using the cat "Chatran" also known as "Milo" on the Columbia Pictures movie release "The Adventures Of Milo & Otis" (Koneko Monogatari). The commercial features some segments of the movie, then shows "Chatran"/"Milo" with a human companion.
Read more about this topic: National (brand)
Famous quotes containing the words advertising and/or campaigns:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (19011979)
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