Early Singing Career
"...I started out to become a jazz pianist; in the meantime I started singing and I sang the way I felt and that's just the way it came out."--VOA interview,
Cole's first mainstream vocal hit was his 1943 recording of one of his compositions, "Straighten Up and Fly Right", based on a black folk tale that his father had used as a theme for a sermon. Johnny Mercer invited him to record it for his fledgling Capitol Records label. It sold over 500,000 copies, proving that folk-based material could appeal to a wide audience. Although Cole would never be considered a rocker, the song can be seen as anticipating the first rock and roll records. Indeed, Bo Diddley, who performed similar transformations of folk material, counted Cole as an influence.
In 1946, the Cole trio paid to have their own 15-minute radio program on the air. It was called, "King Cole Trio Time." It became the first radio program sponsored by a black performing artist. During those years, the trio recorded many "transcription" recordings, which were recordings made in the radio studio for the broadcast. Later they were used for commercial records.
Beginning in the late 1940s, Cole began recording and performing pop-oriented material for mainstream audiences, in which he was often accompanied by a string orchestra. His stature as a popular icon was cemented during this period by hits such as "The Christmas Song" (Cole recorded that tune four times: on June 14, 1946, as a pure Trio recording, on August 19, 1946, with an added string section, on August 24, 1953, and in 1961 for the double album The Nat King Cole Story; this final version, recorded in stereo, is the one most often heard today), "Nature Boy" (1948), "Mona Lisa" (1950), "Too Young" (the #1 song in 1951), and his signature tune "Unforgettable" (1951) (Gainer 1). While this shift to pop music led some jazz critics and fans to accuse Cole of selling out, he never totally abandoned his jazz roots; as late as 1956, for instance, he recorded an all-jazz album After Midnight. Cole had one of his last big hits in 1963, two years before his death, with the classic "Those Lazy-Hazy-Crazy Days of Summer", which reached #6 on the Pop chart.
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