Activism and Charity Work
Despite her status as the most famous black model of her time, Campbell never earned the same volume of advertising assignments as her white colleagues, and she was not signed by a cosmetics company until as late as 1999. In 1991, she revealed, "I may be considered one of the top models in the world, but in no way do I make the same money as any of them." Throughout her career, Campbell has been outspoken against the racial bias that exists in the fashion industry. In 1997, she stated, "There is prejudice. It is a problem and I can't go along any more with brushing it under the carpet. This business is about selling, and blonde and blue-eyed girls are what sells." A decade later, she again spoke out against discrimination, stating, "The American president may be black, but as a black woman, I am still an exception in this business. I always have to work harder to be treated equally."
Campbell is involved with several charitable causes. She supports the Nelson Mandela Children's Fund, for which she organised a benefit Versace fashion show in 1998. Held at Nelson Mandela's South African presidential residence, the show was the subject of a documentary titled FashionKingdom, or alternatively, Naomi Conquers Africa. Campbell, whose mother has battled breast cancer, also supports Breakthrough Breast Cancer. In 2004, she was featured on FHM's charity single Do Ya Think I'm Sexy?, as well as in the accompanying music video, of which all profits were donated to Breakthrough. She appeared in a print and media campaign for the charity's fundraising initiative Fashion Targets Breast Cancer, and she opened a Breakthrough breast cancer research unit in 2009.
In 2005, Campbell founded the charity We Love Brazil, which aims to raise awareness and funds to fight poverty in Brazil through the sale of fabrics made by local women. That same year, Campbell founded the charity Fashion for Relief, which has organised fund-raising fashion shows to benefit victims of Hurricane Katrina in 2005, the India terrorist attacks in 2009, the Haiti earthquake in 2010, and the Japan earthquake in 2011. In 2012 Fashion for Relief teamed up with YOOX China and leading global and Chinese fashion designers, including Phillip Lim and Masha Ma, to design Chinese-themed T-shirts to help fund Fashion for Relief international and the various international charities it works with. Fashion for Relief has reportedly raised £4.5 million. Since 2007, Campbell has been the honorary president of Athla Onlus, an Italian organisation that works to further the social integration of young people with learning disabilities. In 2009, Campbell became a goodwill ambassador for the White Ribbon Alliance for Safe Motherhood. She has since joined the charity's patron, Sarah Brown, the wife of former British prime minister Gordon Brown, on several missions to promote maternal health.
Campbell has received recognition for her charitable work. In 2007, she was named an ambassador of Rio de Janeiro by mayor Cesar Maia in recognition of her efforts to fight poverty in Brazil. In 2009, she was awarded Honorary Patronage of Trinity College's University Philosophical Society for her charitable and professional work. In 2010, Sarah Brown presented her with an "Outstanding Contribution" award from British Elle for her work as an ambassador for the White Ribbon Alliance, as well as her work in the fashion industry.
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