Media Appearances
As the Naked Cowboy's popularity grew, Burck began to make appearances in television, music videos, and other popular media. He auditioned for American Idol during its first season, but he was not admitted to the next round. He also tried out for Australian Idol and Star Search, but with the same results. In 2000, he was also on the short-lived show Moral Court, where conservative talk show host Larry Elder ruled that, in his opinion, Burck's Naked Cowboy persona was not immoral and not a danger to public safety. Burck replied, "Actually, I think I am an inspiration to public safety." On January 24, 2009, Burck also appeared on the Tubridy Tonight show on Ireland's RTÉ television network, performing his theme song accompanied by the Camembert Quartet.
"I've got like six books that I've written to date." His newest book is titled Determination- The Legend of the Naked Cowboy.
Burck has been featured in numerous advertising campaigns. As of 2006, he is part of USA Network's "Characters Welcome" campaign, and he also had a cameo appearance in a Chevrolet commercial that aired during Super Bowl XLI, as well as a Guinness advertisement that aired only in the United Kingdom and Ireland. On August 28, 2008, Burke entered into an endorsement/licensing agreement with Divinely Naked LLC to endorse and create Naked Cowboy Nutritional Products. He has provided license to Blue Island Shellfish Farms to use the name and brand for Naked Cowboy Oysters, which are now the number one selling oysters in Manhattan.
Burck has also made appearances in several music videos, including Cake's "Short Skirt/Long Jacket", Tyler Hilton's "When It Comes", and Nickelback's "Rockstar". In 2007, Burck released an album of his own, signing to 4Sight Music Productions and recording the pop-rock album "Year of the Cowboy" produced by Lee Evans and Gaetano Lattanzi at JAMBOX Recording Studios in New York City. The album was featured on MTV News.
He has also been featured in a number of documentaries. He is profiled in the documentary One Man Brand, produced by Mediastorm, and is also included in the second part of the three-part Richard Dawkins documentary, The Genius of Charles Darwin, first shown on Channel 4 in the United Kingdom in August 2008. He also appeared briefly in the PBS documentary Origins to give his opinion on the possibility of extraterrestrial life.
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