Mutt and Jeff - Syndicated Success

Syndicated Success

Under its initial title, A. Mutt debuted on November 15, 1907 on the sports pages of the San Francisco Chronicle. The featured character had previously appeared in sports cartoons by Fisher, but was unnamed. Fisher had approached his editor, John P. Young about doing a regular strip as early as 1905, but was turned down. According to Fisher, Young told him, "It would take up too much room, and readers are used to reading down the page, and not horizontally."

This strip focused on a single main character, until the other half of the duo appeared on on March 27, 1908. It appeared only in the Chronicle, so Fisher did not have the extended lead time that syndicated strips require. Episodes were drawn the day before publication, and frequently referred to local events that were currently making headlines, or to specific horse races being run that day. A 1908 sequence about Mutt's trial featured a parade of thinly-disguised caricatures of specific San Francisco political figures, many of whom were being prosecuted for graft.

On June 7, 1908, the strip moved off the sports pages and into Hearst's San Francisco Examiner where it was syndicated by King Features and became a national hit, subsequently making Fisher the first big celebrity of the comics industry. Fisher had taken the precaution of copyrighting the strip in his own name, facilitating the move to King Features and making it impossible for the Chronicle to continue the strip using another artist.

A dispute between Fisher and King Features arose in 1913, and Fisher moved his strip on September 15, 1915, to Wheeler Syndicate (later Bell Syndicate), who gave Fisher 60% of the gross revenue, an enormous income in those times. Hearst responded by launching a lawsuit which ultimately failed. By 1916, Fisher was earning in excess of $150,000 a year. By the 1920s, merchandising and growing circulation had increased his income to an estimated $250,000.

In 1918, Mutt and Jeff added a Sunday strip, and as success continued, Fisher became increasingly dependent on assistants to produce the work. Fisher hired Billy Liverpool and Ed Mack, artists Hearst had at one point groomed to take over the strip, who would do most of the artwork. Other assistants on the strip included Ken Kling, George Herriman and Maurice Sendak (while still in high school).

Fisher appeared to lose all interest in the strip during the 1930s, and after Mack died in 1932, the job of creating the strip fell to Al Smith. The strip retained Fisher's signature until his death, however, and not until December 7, 1954 was the strip signed by Smith.

Al Smith received the National Cartoonists Society Humor Comic Strip Award in 1968 for his work on the strip. Smith continued to draw Mutt and Jeff until 1980, two years before it ceased publication.

In the introduction to Forever Nuts: The Early Years of Mutt & Jeff, Allan Holtz gave the following reason for the strip's longevity and demise:

The strip's waning circulation got a shot in the arm in the 1950s when President Eisenhower sang its praises, and then again in the 1970s when a nostalgia craze swept the nation. It took the 1980s, a decade focused on the here and now, and a final creative change on the strip when even Al Smith had had enough, to finally allow the strip the rest it had deserved for decades.

During this final period it was drawn by George Breisacher. Currently, Andrews McMeel Universal continues to syndicate Mutt and Jeff under the imprint Classic Mutt and Jeff (in both English and Spanish language versions) under the signature of Pierre S. de Beaumont (1915-2010), founder of the Brookstone catalog and retail chain. De Beaumont inherited the strip from his mother, Aedita de Beaumont, who married Fisher in 1925 (the couple parted after four weeks, but never divorced).

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Famous quotes containing the words syndicated and/or success:

    It was because of me. Rumors reached Inman that I had made a deal with Bob Dole whereby Dole would fill a paper sack full of doggie poo, set it on fire, put it on Inman’s porch, ring the doorbell, and then we would hide in the bushes and giggle when Inman came to stamp out the fire. I am not proud of this. But this is what we do in journalism.
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