After 1975 Ball wrote several comics in New Zealand (for instance 'Nature Calls'), but it was in 1976 that he first published the strip Footrot Flats in Wellington's afternoon newspaper, The Evening Post. It rapidly led to the demise of his other strips (including 'Stanley' which he was still writing for Punch.
The strip follows the adventures of a working sheep-dog called (if anything) "Dog" or "The Dog" or "@*&#!, his owner Wal Footrot and the other characters, human and animal, that they encounter or associate with. Ball expresses Dog's thoughts in thought-bubbles, though he clearly remains "just a dog" (rather than the heavily anthropomorphised creatures sometimes found in other comics or animation). Dog also has alter-egos including "The Grey Ghost" and "The Iron Paw".
Ball's Footrot Flats has appeared in syndication in international newspapers, and in over 40 published books. Footrot Flats inspired a stage musical, a theme-park and New Zealand's first feature-length animated film, Footrot Flats: The Dog's Tale (1986). Footrot Flats characters include Wal, Dog, Cooch, Cheeky Hobson, Aunt Dolly, Horse, Pongo, Rangi, Charlie, Major, Jess and the Murphy family of Irish and Hunk and Spit.
Footrot Flats features several remarkable traits: its expansive created-universe, complete with ancillary characters, things and places; the fact that the characters slowly but perceptibly age and mature throughout the twenty-year run of the comic; and the gradual encroachment of political themes over the years (particularly environmentalism and gentle parodies of feminism).
Ball has said he has always wanted his cartooning to have an impact. "The heart of a cartoon is the idea, an artist can create a painting, hang it on the wall and be satisfied with what he has achieved even if no-one else sees it. In cartooning you must get a human reaction to the idea. The task of the cartoonist is to translate his idea into a drawing that will have impact".
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